Raise awareness about the damage of air pollution to health and environment, generate public policies to reduce this risk and encourage people to take measures to improve air quality it is important to solve this problem because it is once of the most important causes of cardiovascular diseases.
Purpose:
This campaign is aimed to the public because it is a problem that involves everyone but we will focus on the population of the Toluca City in the State of Mexico.
Colors:
The campaign will have the colors: green, blue and brown. Because the green represents nature, it is relaxing and refreshing . The blue is the color of sky and represents loyalty, and stability. And finally, the brown is seen mainly on earth and it’s a crazy color.
- More than 7 million deaths every year are caused by air pollution.
- The most important generator of air pollution is caused by the means of transport.
Publicize the importance of carrying out actions that help to reduce air pollution such as: use the bike more, use ecological cleaning products, produce less smoke at home, have plants to purify the air, among others.
Breathing Life 